Established 1993

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Humans Vs. Robots in the Fight for SEO

When it comes to writing content for your website, there are 2 main schools of thought seemingly at odds with one another. Many argue that you should focus on the people reading your content and forget about search engine optimization entirely. But others insist the goal ought to be to focus on search engine robots crawling your site through loading your content with keywords. In short, the former focuses on human connection; the latter focuses on data alone. But what if there doesn’t have to be a fight? What guidelines might inform how you write?

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Design as a Collaborative Process.

Here at Icon Graphics, we like to take a proactive approach to our role on your marketing team. We believe collaborative design produces the best results. That’s why we like to be involved in every step of the process for your marketing projects, from inception to market positioning to design — and all the way through past production.

So what does a collaborative design process look like?

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    • Team Works Logo
    • A new company providing teambuilding adventures and experiences to allow personal and collective growth.
    • Manning Media Inc. Website
    • Manning Media is a marketing solutions organization, locally-owned and operated in the Mid-Atlantic region. When they were ready to update their website image and technology, they selected our team here at Icon Graphics. We utilized WordPress and Elementor to build a site that they can easily add and design new pages on the fly without the help of a professional designer. See it live!
    • Triad Engineering Website
    • Custom designed and programmed responsive website with WordPress CMS. Triad has the ability to upload their projects, select the services provided and their site will automatically populate the appropriate services pages. See it live!
    • ConservIt Website
    • Web design and development for ConservIt in Hagerstown, MD. See it live!
    • Shenandoah Air Conditioning & Heating, Inc.
    • Website design and development for Shenandoah Air Conditioning & Heating in Kearneysville, WV See it live!
    • Find Your Park CVB Ad
    • An ad design for the Visit Hagerstown and Washington County Convention and Visitors Bureau, in cooperation with the National Park Service.
    • Longmeadow Dental Website
    • Copywriting, website design and development for Longmeadow Family Dental Care. See it live!
    • USMH Self-Mailer
    • Die-cut self-mailer designed for the University System of Maryland at Hagerstown.
    • City Center Banner Stands
    • Design and printing of banner stands for the City of Hagerstown.