Humans Vs. Robots in the Fight for SEO

When it comes to writing content for your website, there are 2 main schools of thought seemingly at odds with one another. Many argue that you should focus on the people reading your content and forget about search engine optimization entirely. But others insist the goal ought to be to focus on search engine robots crawling your site through loading your content with keywords. In short, the former focuses on human connection; the latter focuses on data alone. But what if there doesn’t have to be a fight? What guidelines might inform how you write?

Design as a Collaborative Process.

Here at Icon Graphics, we like to take a proactive approach to our role on your marketing team. We believe collaborative design produces the best results. That’s why we like to be involved in every step of the process for your marketing projects, from inception to market positioning to design — and all the way through past production.

So what does a collaborative design process look like?