Established 1993

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Throwback Thursday: Blues Fest 1996

The Western Maryland Blues Fest held its very first event 21 years ago. We were lucky to be able to partner with them to create the graphics for the festival, as we have every year since. Since Blues Fest is right around the corner, we thought we’d take us all back to that very first poster. Blues Fest posters are highly collectible, and this poster in particular is very rare nowadays!

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Throwback Thursday: In Memory of the Icon Mascots

Back in the day, our office used to be frequented by three fantastic dogs: Casey, Bongo, and Bijou. All three were adopted as puppies by Icon employees, so we grew to call them the Icon Mascots. Their warmth, affection, devotion, and playfulness added so much to our creative atmosphere and lent such a positive energy to us all. Many years have passed, and we’re so sad to have said goodbye to Casey and Bongo. But we will always be ever so grateful for their companionship and care.

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Tuesday Teaser: Shepherdstown Plumbing Vehicle Graphics

One of our most recent projects has involved working with the good people over at Shepherdstown Plumbing on their branding, vehicle graphics, and website. Shepherdstown University graphic design student, Yasmeen Alkordi, provided the final design for their service vans, along with assisting in their upcoming web design. The client requested a simple, clean design that was easy to read and instantly recognizable — she nailed it!

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Welcoming Yasmeen Alkordi

We’re pleased to welcome Shepherd University senior, Yasmeen Alkordi, to our team as an intern this semester. Originally from Tampa, Florida, Yasmeen currently lives in Shepherdstown and will be graduating this year with a BA in Graphic Design. In the few weeks she’s already been with us, she’s been a great asset working with us on branding, ad designs, T-shirts, vehicle graphics, and more. As a painter and illustrator, her artistic eye and eagerness to learn puts her right at home among Team Icon.

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Celebrating 15 Years with Kim Kukiela

Kim has a keen eye for design, with experience encompassing branding and collateral materials, event program booklets, T-shirts, websites, and more. She’s also our resident illustrator, creating custom illustrations for logos, posters, magazine covers, packaging labels, maps, and anything else you can think of. Her dedication to excelling in her work, along with the constant encouragement she offers every member of our team, makes her an invaluable asset to our employees, company, and clients.

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Humans Vs. Robots in the Fight for SEO

When it comes to writing content for your website, there are 2 main schools of thought seemingly at odds with one another. Many argue that you should focus on the people reading your content and forget about search engine optimization entirely. But others insist the goal ought to be to focus on search engine robots crawling your site through loading your content with keywords. In short, the former focuses on human connection; the latter focuses on data alone. But what if there doesn’t have to be a fight? What guidelines might inform how you write?

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Design as a Collaborative Process.

Here at Icon Graphics, we like to take a proactive approach to our role on your marketing team. We believe collaborative design produces the best results. That’s why we like to be involved in every step of the process for your marketing projects, from inception to market positioning to design — and all the way through past production.

So what does a collaborative design process look like?

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Responsive Web Design

Responsive web design describes a site that has been designed to display a website’s content legibly and usably on any screen in any context without the viewer having to make any adjustments.

The world-wide web isn’t static anymore. I’m not sure it ever really was.

And your website shouldn’t be static, either.

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    • Manning Media Inc. Website
    • Manning Media is a marketing solutions organization, locally-owned and operated in the Mid-Atlantic region. When they were ready to update their website image and technology, they selected our team here at Icon Graphics. We utilized WordPress and Elementor to build a site that they can easily add and design new pages on the fly without the help of a professional designer. See it live!
    • Triad Engineering Website
    • Custom designed and programmed responsive website with WordPress CMS. Triad has the ability to upload their projects, select the services provided and their site will automatically populate the appropriate services pages. See it live!
    • ConservIt Website
    • Web design and development for ConservIt in Hagerstown, MD. See it live!
    • Shenandoah Air Conditioning & Heating, Inc.
    • Website design and development for Shenandoah Air Conditioning & Heating in Kearneysville, WV See it live!
    • Find Your Park CVB Ad
    • An ad design for the Visit Hagerstown and Washington County Convention and Visitors Bureau, in cooperation with the National Park Service.
    • Longmeadow Dental Website
    • Copywriting, website design and development for Longmeadow Family Dental Care. See it live!
    • USMH Self-Mailer
    • Die-cut self-mailer designed for the University System of Maryland at Hagerstown.
    • City Center Banner Stands
    • Design and printing of banner stands for the City of Hagerstown.
    • David Lyles Developers Web Redesign
    • We redesigned David Lyles Developers website to showcase their outstanding residential and commercial developments, along with their incredible remodeling work. The site also includes links to all of their commercial and residential listings. See it live!