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Articles Archives | Icon Graphics

Humans Vs. Robots in the Fight for SEO

When it comes to writing content for your website, there are 2 main schools of thought seemingly at odds with one another. Many argue that you should focus on the people reading your content and forget about search engine optimization entirely. But others insist the goal ought to be to focus on search engine robots crawling your site through loading your content with keywords. In short, the former focuses on human connection; the latter focuses on data alone. But what if there doesn’t have to be a fight? What guidelines might inform how you write?

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Design as a Collaborative Process.

Here at Icon Graphics, we like to take a proactive approach to our role on your marketing team. We believe collaborative design produces the best results. That’s why we like to be involved in every step of the process for your marketing projects, from inception to market positioning to design — and all the way through past production.

So what does a collaborative design process look like?

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The Importance of a Strong Password

While plain passwords are easy to remember, they are incredibly unsecure. The easiest way for someone to gain unwanted access to your email, social media, or other online accounts is by guessing your password. The weaker the password, the easier this becomes. Let’s take a look at an easy solution.

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    • Find Your Park CVB Ad
    • An ad design for the Visit Hagerstown and Washington County Convention and Visitors Bureau, in cooperation with the National Park Service.
    • Longmeadow Dental Website
    • Copywriting, website design and development for Longmeadow Family Dental Care. See it live!
    • USMH Self-Mailer
    • Die-cut self-mailer designed for the University System of Maryland at Hagerstown.
    • City Center Banner Stands
    • Design and printing of banner stands for the City of Hagerstown.
    • Potomac River Atlas
    • The Hagerstown-Washington County Convention and Visitors Bureau & the Washington County GIS office approached the team at Icon Graphics to take Bonn A. Poland IV’s fantastic comprehensive GIS maps of the Potomac River and create both a print and an online atlas. See it live!
    • Blues Fest Website
    • In 2014, we redesigned the Western Maryland Blues Fest's website to be fully responsive and easily updated for each successive year's designs. The artwork, logo, and colors swap out every year to match the annually changing art and theme. See it live!
    • David Lyles Developers Web Redesign
    • We redesigned David Lyles Developers website to showcase their outstanding residential and commercial developments, along with their incredible remodeling work. The site also includes links to all of their commercial and residential listings. See it live!
    • Discovery Station Web Redesign
    • We redesigned the Discovery Station's site to make it more modern, responsive, and accessible to visitors. See it live!
    • Hollowell Web Design
    • Hollowell Brethren in Christ approached us to redesign their website, requesting a modern friendly design with streamlined navigation that gives lots of information about the church and the site. See it live!